The Los Cabos Tourism Board has created a new fund that will invest private contributions to promote initiatives and programs abroad for the Mexican destination.
Funded entirely by the private tourism industry stakeholders in Los Cabos, the new fund was formed to keep Los Cabos up to speed and to continue promoting the destination in a proactive and competitive way.
“Faced with emergent economic challenges, we are extremely proud that our industry partners were able to come together so quickly and unite with a common purpose,” said Rodrigo Esponda, managing director of the Los Cabos Tourism Board. “The creation of this new fund will supplement the existing resources generated through a 3% lodging tax and ensure that Los Cabos remains a preferred destination for travellers around the world.”
The establishment of this fund follows a trend of significant investment in Los Cabos tourism industry through 2019, with international arrivals growing by over 5% in the first quarter of 2019 and Canada’s tourism arrivals growth over 12% cumulative from January and February of this 2019. Hotel inventory will continue to increase 25% until 2023, with more than 2,400 new rooms scheduled to be completed by the end of the year.
The luxury destination has made similarly strong financial commitments in the area of security, injecting over $50 million into safety initiatives.
Visitors to Los Cabos this year will be able to experience the fruits of this comprehensive investment through a host of new experiences encompassing gastronomy, adventure and relaxation. These include “glamping” under the desert sky, coffee at sunrise in charming El Triunfo, and even an orchestral performance by humpback whales.