Escape to Jamaica
The Jamaica Tourist Board (JTB) is using its digital platform to deliver a virtual care package to uplift and inspire followers around the world who are currently practicing responsible social distancing.
“Escape to Jamaica” will occur weekly on the @VisitJamaica Instagram channel. In addition to sharing “irie” vibes, the series will also feature live cooking demos and pre-recorded wellness sessions.
“We’re aware that people from all corners of the globe may be in need of an escape with what’s happening right now. With this live series, Jamaica offers a virtual getaway through our music, cuisine, culture, warm people and that unmistakable Jamaican spirit,” said Donovan White, Jamaica’s director oftTourism. “Since visitors are unable to come to us at the moment, we want to bring the ‘Heartbeat of the World’ to their homes. Jamaica will be here to welcome travellers when the time is right. We want our followers to know we can only get through this together.”
Following is the current schedule of the “Escape to Jamaica” series, with additional dates to be announced:
April 8: Chef Andre Fowles – Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai
April 10: DJ Delano – Renaissance Disco
April 15: Rousseau Sisters – Jamaican Sisters, owners of SummerHouse in Kingston and Authors of Provisions, The Roots of Caribbean Cooking
April 17: ZJ Chrome – Zip 103
The Instagram Live series kicked off with one of Jamaica’s leading disc jockeys, ZJ Sparks, who hosted a virtual dance party spinning the latest reggae and dancehall hits live from Jamaica, helping viewers chill and unwind after another week of social distancing.
The first wellness session took place on April 6 with Empress Thandi Wise, Certified Yoga Instructor from Rasta Wellness Centre and Jakes Hotel.
For the next session, followers can tune in on April 8 at 6 p.m. EST for a live cooking demo with Chef Andre Fowles, Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai.