Disputes with the U.S. and a lower loonie are affecting travel choices
So where are travel agents sending those wanting to vacation in loonie-friendly lands as our dollar continues to struggle and tariff tensions mount?
Well, three travel agents found in different parts of the country say there are places where our dollar does go farther and looks further attractive as feuding between Washington and Ottawa continues.
Delores Frederiksen of CAA Travel in Saint John says it can be a challenge finding destinations that might not be somewhat pricey for her clients, as U.S. currency is frequently used in pricing in many parts of the world.
“One destination I am seeing people proactively request is Cuba,” she reports. “I believe this is due to the cheaper pricing that Cuba is offering and the reviews that shortages have come to an end for the larger resorts, although we are still hearing that it is the most trying for residents with their own shortages. Beautifully ironic that Canadians are taking their hard-earned money from the U.S. economy and putting it in the Cuban economy. I truly hope this trend continues. One destination that has slowed down for travel inquiries is the U.S… I have had people who are booked for March Break tell me they are biting the bullet and still travelling as they are locked in, but after that they will not go back until there is change in the U.S.”
Frederiksen also recalls a trip she took to Las Vegas in February, when she was told by an Uber driver that he would love to visit “our state,” apparently replicating Donald’s Trump’s practice of needling Canadian officials by referring to this country as the “51 first state.”
Frederiksen adds that the comment left her disinclined to return to the United States until the outstanding issues leading to the current tension are resolved.
Carolyn O’Reilly of Genesis Vacations in Calgary says our weak dollar hasn’t affected her Europe business, “but I am certainly not booking any U.S. destinations. That is more about the political situation than the dollar though.”
O’Reilly says that New Zealand and Australia are more attractive to clients right now, although she doesn’t send large numbers of people to either destination.
Jamie Milton of Uniglobe Carefree Travel in Saskatoon says Mexico is riding high right now.
“Mexico is always a favourite for Canadians, but I think Canadians feel a sense of camaraderie with Mexico at the moment and the Mexican resorts are very welcoming to Canadians, plus a great value for our dollar,” Milton continues. “I just returned from Mexico and it was heartwarming to see our Canadian flag flying on the beach by the vendors and our Canadian sports teams represented in all the sports bars.
“For those travellers who usually winter in the USA, we are seeing a keen interest in long stays in Spain, Portugal, even Italy for the coming winter season. There are some great prices on one-, two- or even three-month stays in these destinations and Canadians are ready to take advantage of the opportunity to try somewhere new.”
Milton says her agency continues to see an interest in cruising, with such destinations as Asia, Europe and the South Pacific rising in popularity with those who enjoy waterborne vacations.
“Our key takeaway right now is that Canadians are still eager to travel, but they are looking to change where they are travelling to and are looking for advice from travel advisors on what their options are,” Milton continues.
Meanwhile, Envoyage’s Anita Emilio says Canadians have always had an adventurous spirit, but with the current value of the dollar, they’re being more strategic about where and how they travel.
“Destinations like Japan, Thailand, Costa Rica, Portugal, and Australia are seeing increased demand – not only for their rich cultural and natural experiences but also for the value they offer. With more flight options from Canada, these destinations are now more accessible than ever.
“In this landscape, travel advisors are more valuable than ever. They don’t just find deals – they provide insider knowledge, strategic booking advice, and personalized itineraries that help travellers maximize their budgets without compromising on experience. At Envoyage, we’re seeing a clear trend: travellers are prioritizing destinations that balance affordability with once-in-a-lifetime experiences, and expert advisors are key to making that happen.
“With fluctuating exchange rates, seasonal pricing shifts, and exclusive savings opportunities, navigating travel costs can be complex. That’s where working with a knowledgeable advisor makes all the difference – ensuring travellers make the most of their budgets while indulging in unforgettable journeys.”
