Adolfo Perez
Senior Vice President of Global Sales & Trade Marketing
Carnival Cruise Line
Adolfo Perez, a 40-year veteran of Carnival Cruise Line, is Carnival’s Senior Vice Preside, Global Sales and Trade Marketing.
In his current capacity, Perez is responsible for Carnival’s business development teams, sales strategy & operations, and trade marketing functions. Additionally, he leads operations for Carnival’s UK and Australia business, international sales, and the company’s charters, meetings, and incentives business.
Perez, having always understood the value of the travel advisor distribution channel, has been championing and advocating for the trade for decades.
Since taking on this role he has introduced several successful initiatives to reinvigorate and fortify relationships with travel advisors including increasing commissions, launching the company’s Travel Agents Rock support programs and expanding Carnival’s relationships with consortia partners.
Additionally, he added new sales territories designed to provide even better direct travel agent support. Under his leadership, Carnival launched Why Use a Travel Agent, the industry’s first ever consumer-focused campaign to reinforce travel advisor value.
Perez notes that his most important goal at Carnival is to be the travel agent’s advocate and voice at the Carnival headquarters, a role he takes very seriously.