Updates make it easier for clients to easily access a host of information about the hotel chain

RIU Hotels & Resorts has launched its fully revamped website and innovative mobile app, both designed to offer what the company says is an “exceptional user experience” and enhance the chain’s omni-channel connection with its customers. 

The company adds the new digital tools means it has upheld its commitment to providing “excellent level of customer service” and enables it to stay “abreast of technological developments, always seeking to meet the needs and expectations of its guests in an increasingly digitized world.”

The new website was created using atomic design methodology to give it a visual and intuitive look, with high-resolution images and videos that capture the essence of each of the chain’s destinations, in addition to more attractive and updated informative texts. 

The platform, which has been optimized to improve the browsing experience, not only informs but also “inspires users with engaging and exciting multimedia content, promoting richer and more meaningful interaction and allowing users to easily access a whole host of information about the hotel chain’s services and establishments,” RIU says.  

The new site also includes information on all new and improved products that the hotel chain has introduced in recent years, such as the Elite Club service  and the RIU Party section, where users can see when parties are being held at each hotel and even book their spot in the VIP area. 

An innovative experiences section has been added to help customers find a hotel that’s the perfect fit for their tastes. The new destinations and hotels sections have a visual design to inspire customers and present interesting information in an intuitive format. 

Likewise, the RIU Class loyalty channel has a fully revamped section, making it easier for users to log in to and sign up for the program, thanks to the addition of Google and Facebook buttons. 

The new RIU mobile app gives users a convenient and accessible channel to make bookings, manage their stays, receive offers and more prior to their arrival. During their stay, they can use it to check in, book a table at a restaurant, make an appointment at the spa, contact reception or view the entertainment schedule.

“In short, the new RIU app is the chain’s strategic communication, sales and 360º customer relations channel,” the company says. 

The previous RIU app reached 2.5 million downloads for Android and achieved a rating of 4.8 out of 5 in the Apple store. The chain now wants to maintain the same standing with the updated mobile application, which is available for iOS and Android devices, and has improved the user experience with features such as a new, more intuitive booking process that is fully conceptualized for each device or the new hotels and destinations section with a more inspiring and visual design, as well as the greater visibility of the RIU Class loyalty program.