Exodus Travels has released its 2020-2021 brochure and for the second year in a row, the new collection features whimsical cover art created by celebrated Bosnian and Herzegovinian artist Martina Crepulja.
The collaboration brings together Exodus’s commitment to responsible tourism with Crepulja’s passion for encouraging and supporting children through art, as a portion of her fee is donated to Exodus’ Inspiration Project, an initiative that takes local children from underserved neighbourhoods around the globe on day trips within their homelands.
Says Crepulja: “When I started to work on this project, I was looking to get more involved in the local community. The last six years of my education were funded by scholarships and I wanted to find a way to give back what was given to me.”
As such, the artist says “it means a lot” that last year’s commission supported 475 kids on Inspiration Project day trips in Laos.
Robin Brooks, marketing director for Exodus Travels, observed: “At Exodus, we approach everything we do with the intention of supporting the communities we travel within. Not only will these brochures inspire others when they see Martina’s stunning work but it’s an opportunity to inspire young people in the communities we visit by influencing real, positive social exchanges.”
After plenty of research and studying of different locales in order to best capture scenes in a realistic fashion, Crepulja used playful colour composition to establish depth and texture. She says that this year’s brochure covers are simpler in style than last year’s, though similarly, she paid special attention to small details to truly transport a traveller to a moment or place through her work.
“Ultimately, the illustrations are inviting people to discover these locations,” Brooks said.
Crepulja admits that working on this project with Exodus has been a learning experience, pushing her skills in new directions and expanding her creative abilities. Still, her top take-away is supporting kids in education.
“I’m so grateful that these brochures give me the exposure I need to spread the word to work on these projects,” she says.
Exodus features over 600 tours to more than 100 countries worldwide, so each 2020-2021 brochure includes both brand-new and all-time favourite adventures all centreing on Exodus’ key travel styles which include Adventure, Culture and Wildlife; Cycling; Walking and Trekking; and Self-Guided Adventures.
New experiences include out-of-the-box escapades like Chernobyl & Kiev Long Weekend, cycling adventures such as Cycle Guatemala, Honduras & El Salvador, walking and trekking, perhaps along Turkey’s turquoise coast, and self-guided tours including Walking the Best of Hadrian’s Wall.
For more, check out the video at https://www.youtube.com/watch?v=P5r3rrsIES4&feature=youtu.be or go to https://www.exodustravels.com/ca/brochures .
