The Japan National Tourism Organization (JNTO) set an all-time tourism record in 2019 with more than 31 million overseas travellers visiting.

“Japan continues to be a destination of tremendous interest for Americans, and that interest is clearly growing – as evidenced by the fact that we saw a 13% increase in the number of US travellers to Japan in 2019, when compared to the year before,” says Naohito Ise, executive director of the Japan National Tourism Organization in New York.

Japan is one of the most hottest travel destinations of 2020 with cities and regions across the country appearing on some of the most prestigious “Where to Go” lists of the year, including: Tokyo in the New York Times’ annual list of “52 Places to Go,” Tohoku in National Geographic’s list of best trips to take in 2020, and Okinawa in Condé Nast Traveler’s list of “20 Best Places to Go in 2020.”

2020 is the year that the Olympic and Paralympic Games will be held in Japan, and to celebrate the festivities year-round, the Japan National Tourism Organization has developed the “Your Japan 2020” campaign. Launched on Jan. 1, the campaign runs through Dec. 31 and offers international travellers a variety of special experiences and deals nationwide, including exclusive public openings, Japan-first special events, complimentary domestic flights, significant discounts on international flights, and more.

“Through the ‘Your Japan 2020’ campaign, we are encouraging international travellers to visit more off-the-beaten path destinations and partake in truly remarkable experiences all year long,” said Ise. “Tourism to Japan has grown significantly year over year, and 2020 is projected to be our best year yet.”