For generations, travel has inspired storytelling in books and songs and fuelled the growth of cultures and civilizations. But over the last year, the world went on a different kind of journey, swapping passports for puzzles and beaches for binge-watching. Now, a new survey from IHG Hotels & Resorts reveals how much people are longing for human connection, to be with their loved ones, and to make new memories.
Close to 60 percent of survey respondents said they canceled up to four trips (leisure and business) last year. More than half the travellers surveyed said they have now rebooked canceled trips or plan to rebook them, with family vacations and visiting loved ones topping travel wish lists for 2021. And while the pandemic isn’t over, the roll-out of vaccines is igniting hope and optimism, as respondents across all age groups, 18 to 55+, say spending time with family and friends is a primary motivator for travel this year.
When the World Opens…
“It’s often said that travel is the only thing you buy that makes you richer, and our survey results prove that people are hungry for those rich experiences again. But the world has changed, and travel decisions must be made more thoughtfully. As we look ahead, we’ve all had a lot of time to think about what travel means to us, what trips are most important, and how we want to reconnect with loved ones,” says Claire Bennett, Chief Customer Officer, IHG Hotels & Resorts. “So, whether it’s that longed-for family beach vacation, a weekend getaway with friends, your first in-person business meeting, or a special anniversary trip – our family of 16 brands is ready to help open up the world when the time is right and welcome travellers back with confidence, as we embark on the next chapter of travel.”
Taking Care of Business
That Hotel Life