Yuka Suzuki has been promoted to the role
The new executive director of the Japan National Tourism Organization’s Toronto office has seen her work take a very marked turn in direction.
Yuka Suzuki previously worked in the Tokyo office of Destination British Columbia, which encourages people to vacation in B. C.
But now Suzuki, who arrived in Toronto during the summer, notes she’s inviting people in British Columbia and other provinces to choose her homeland for their holidays.
“Now I sell Japan to Canadians, ” she points out. “I like to use my passion and experience to promote Japan. I’m happy to be here and experience Canadian life,” adds outdoors enthusiast Suzuki, who has also worked for major Japanese travel firm JTB.
Suzuki is committed to increasing not only the number of Canadians who visit Japan but get us to venture beyond the country’s best-known destinations.
“I aim to showcase the rich diversity of Japan… and to foster a deeper understanding of Japanese culture among Canadians,” she says. “Tokyo and Kyoto are undoubtedly iconic destinations and are among the must-see destinations for first-time visitors but I believe there’s a growing interest among Canadians to explore lesser-known regions. Repeat visitors are especially likely to start exploring beyond these two great cities and are looking for recommendations of new places to visit.
“Our office is committed to promoting the unique attractions of destinations like Hokkaido, Kanazawa or Kyushu or various other regions to offer a more well-rounded Japan experience.”
Suzuki says Japan is constantly evolving, seeing among other things an increase in sustainable tourism initiatives, a growing emphasis on local food and craft experiences, and more events celebrating traditional arts and culture.
“One of the most exciting developments is the countdown to the 2025 World Expo in Osaka,” Suzuki continues. “This global event will showcase Japan’s cutting-edge technology, rich culture and commitment to sustainability.
“Beyond the Expo, Japan continues to win accolades for its unique experiences,” she continues, citing weighty publications praising Japan as a whole and individual aspects of the country as well.
Cycling options and outstanding beaches are among features of Japan that have won rave reviews from prominent travel publications.
Meanwhile, Suzuki says she wants to dispel any belief that a Japan vacation will automatically be expensive.
“Japan offers exceptional value for travellers,” she states. “While Canada is a beautiful country, the cost of living, especially in urban areas, has risen significantly in recent years. In contrast, Japan continues to offer a more affordable travel experience.”
