FAM was an immersion in Marrakech's cultural and tourist riches
Air Transat, in partnership with the Moroccan Tourist Office, held a memorable FAM to Marrakech from Feb. 19 to 23, showcasing the city as a flagship destination in its rapidly expanding network.
The event brought together strategic agencies and tour operators, nine key market players who actively contribute to the promotion and sale of Morocco as a destination:
- Exotik Tours
- Voyages Traditours
- Terratours
- Wingbuddy
- Direct Travel
- Voyages ClassyTravel
- Kasbah Holidays
- Voyages Mazagan
- Voyageurs du Monde
The program offered full immersion in Marrakech’s cultural and tourist riches. Attendees also participated in a workshop with local operators, learning about their services and engaging in constructive dialogue.
The four-day itinerary combined a guided tour of Marrakech, lunch at the Amanjena Hotel, then a 4×4 trip to the Agafay desert for an immersion at the White Camel Desert Camp, with a camel ride and an evening under the stars enlivened by a folklore show. The best part? The hot-air balloon ride at sunrise and the Moroccan cooking workshop.
“The FAM trip strengthened ties with our partners and positioned Marrakech as a destination of choice for travel enthusiasts seeking escape and authenticity,” said Jhadyd Gonzalez, Air Transat’s National Sales Manager.
Air Transat remains the only airline to offer non-stop flights between the cities of Montreal and Marrakech with two flights per week.
