new campaign highlights Indigenous experiences The Indigenous Tourism Association of Canada (ITAC) has launched the new Destination Indigenous marketing campaign in an effort to encourage, highlight and educate travellers about the many Indigenous experiences that await Canadians. Rolled out on June...

Canada’s Indigenous tourism sector impacted by pandemic New research shows that Canada’s Indigenous tourism sector will experience a 65.9 percent decline in direct GDP (down to $555 million) and a 59.4 percent decline in employment (down to 14,624 jobs) in 2020, due to COVID-19 and the global...