Things are good in Barbados.
The destination released results for the first nine months of 2019 that revealed it has seen a 4.2% increase in its stay-over arrival numbers compared to the same period in 2019.
Between January and September 2019, Barbados welcomed 522,583 visitors through the enhanced Grantley Adams International Airport (GAIA) thereby accounting for an increase of 21,200 visitors. The Barbados Tourism Marketing Inc. (BTMI) continues to aggressively pursue new cruise marketing and product development initiatives, which has projected cruise arrivals to reach around 840,000 by the end of December. It is anticipated that these initiatives will contribute to longer term growth.
Of Barbados’ major source markets, Central and South America recorded the highest growth for 2019 at 11% followed by the United States at 9.5%. Germany and the United Kingdom also performed favourably with increases of 5.7% and 8.7% respectively.
Barbados has expanded its reach in the European market as Eurowings from the Lufthansa Group launched its non-stop service between Frankfurt, Germany and Bridgetown, Barbados in October 2019. With thrice-weekly flights being provided, this service adds an additional 990 seats for business and leisure travellers Mondays, Wednesdays and Fridays until April 2020.
Looking ahead there are several initiatives geared towards cementing the island’s record performance for 2019, and in preparation for 2020. The BTMI is gearing up marketing and communications activities to invite all friends and family of Barbados to the island next year under the theme We Gatherin’.