Athens awaits Canadian travellers
Vangelis Vlachos, CEO of the Athens Development and Destination Management Agency, talks to Travel Courier about how Greece’s capital city has become so much more than a stopover destination, what’s in store for travellers and the important role of travel advisors.
As international travel resumes, what are some of the themes and trends Athens will focus on to promote itself?
Athens is a year-round destination with a vibrant urban life and beach weather that lasts well into the autumn months, and we won’t forget that we are home to some of the world’s most recognizable historical monuments and museums. This year, we are also focused on our neighbourhoods, because each has a unique personality and places to explore.
It’s especially enjoyable and recommended to visit Athens without a packed itinerary for every day of your trip. Plus, the historic city center is just a 20-minute drive from the coastal waters of the Athens Riviera with incredible beaches, luxury resorts, family hideaways, and amazing places for a seaside lunch.
Vangelis Vlachos
We need travel advisors more than ever. They are key partners for Athens because they are thinking about sustainability and safety along with us. We share many of the same priorities, and they are great ambassadors for reopening tourism in a responsible way.
How important is the Canadian market and what kind of opportunities do you see for growth?
Arrivals from Canada have increased over the last decade and it is one of the top ten markets for the Athens airport. In the past, Athens was known as a stop-over destination for visitors to see the archaeological sites before going to a Greek island. Recently, our visitors have been letting us know that they were inspired during their visit to Athens, and they wished they had planned to spend more time exploring our neighbourhoods and local food scene. We want Canadians to know about these trends, and that they should consider adding more nights in Athens during their trip to Greece.
What’s something unexpected or lesser known about the city? Why should Canadians visit when the time is right?
We have a very close and intimate relationship to the sea and a 50km coastline that wraps around the city – the Athens Riviera. It is very easy to go swimming, wind surfing, and sailing while staying in Athens and enjoying the nightlife in the city centre. Each of our neighbourhoods have their own spirit, and visitors are often surprised by the many faces of the city, the diverse experiences and our sense for innovation. We are an exciting and changing city with a wise and generous soul that we respect and protect.
Many of our readers are travel advisors. What role do you see them playing in the recovery of travel?
We need travel advisors more than ever. They are key partners for Athens because they are thinking about sustainability and safety along with us. We share many of the same priorities, and they are great ambassadors for reopening tourism in a responsible way.
I know it’s impossible to narrow down, but in your opinion, what’s something a Canadian visitor shouldn’t leave without seeing, doing or tasting?
In Athens, there are many kinds of traditional cuisine from all over Greece that are using fresh local ingredients in their kitchens. We offer many ways to share and experience food at neighborhood tavernas, or while exploring contemporary fusion cooking, or at a Michelin starred fine-dining restaurant. Our local wines, cheeses, and the gallery scene have been earning an amazing global reputation over the last few years. You could spend weeks tasting and checking out new local products.
Do you have anything to add?
Check thisisathens.org for tips from locals, an events calendar curated with visitors in mind, and suggestions on how to explore the city like an insider.
