Finally, some good news — some would say great news. 

Baxter Media is launching the 23rd edition of the Annual Agents’ Choice Readership Survey this week. 

And we’re hoping that Canada’s original, authoritative and most popular travel advisor readership survey will be a harbinger of some great things to come for the Canadian travel industry this year. The industry certainly deserves it. 

In 2023, the Annual Agents’ Choice Readership Survey is bigger, better and, as always, all about you. We’ve increased the number of categories, offering Canadian travel advisors the opportunity to vote for their favourite suppliers in over 40 categories. 

Advisors can vote for favourites in categories ranging from airlines to tour operators; cruise lines to tourist boards; hotels to car rentals; and a whole lot more. 

This year, we’ve added six more Tour Operator categories that allow advisors to vote for their favourite tour operator by the geographic area that the operator specializes in as well as being able to continue to vote for their favourite Tour Operator based on the market type (i.e. FIT, ITC, Adventure) that they focus on. 

The Air Consolidator category has been moved into the Airline section and we’re asking advisors to vote for their favourite Tourist Board for Weddings, Honeymoons and Romance. 

And we’re also asking advisors to vote for the supplier that has had the ‘most positive impact on the industry’ in the new Favourite Supplier – Most Positive Industry Impact category. 

Throughout the survey, we’ll be asking you about your own travel experiences, those of your clients and for professional travel tips and opinions. Tell us as much as you want. We want to hear from you, the travel professional. 

Your comments will help us understand what you have been experiencing in the last 12 months and will also give us an idea of what you see in the future for our industry.

The 23rd Annual Agents’ Choice Readership Survey is being sponsored by Royal Caribbean, Manulife and Air Canada.

Prizes include a $250 Visa gift card from Manulife, a cruise for two by Royal Caribbean and one round-trip flight to a destination in North America or the Caribbean from Air Canada.

Voting is now open and continues to April 21, 2023, so VOTE NOW! 

The results of the 23rd Annual Agents’ Choice Readership Survey will be announced at the Agents’ Choice Awards Gala at the Arcadian Court in Toronto on June 15, 2023. To ensure that you receive your copy of the 2023 edition of the Agents’ Choice Readership Survey subscribe today.