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Selling Luxury Travel

Luxury travel, by its very definition, offers the elements of safe travel that Canadians are looking for in a post-COVID-19 world – privacy, exclusivity, and seclusion.

View the recording from our #TravelWebcastWednesday on Selling Luxury Travel featuring a panel of industry experts including Ilana Valo, Founder & CEO TWIL Travel; Moira Smith, General Manager for Africa & the Middle East Goway Travel; Tania Kedikian, PR & Trade Manager, Tahiti Tourisme Canada; Elaine Carnegie, President, Canlink Travel Representatives and Chris Nowrouzi CEO, FlyGTA.

#TravelWebcastWeek Day 1 Destinations: where, when and how international hotspots will reopen for tourism.
#TravelWebcastWeek Day 2 Hotel how-to: shifting marketing strategies to attract local clientele and engage with agents, plus a look at new safety protocols.
#TravelWebcastWeek Day 3 Look local: a new perspective on packaging and selling Canada, plus a look at how agents can benefit from selling domestic travel.

Missed #TravelWebcastWeek? View the sessions now!

Canada’s travel industry is inching towards reopening, but there seem to be more questions than answers. When will travel restrictions be loosened? If Canadians are looking to travel close to home, are there opportunities for operators to package and agents to sell Canada? What new protocols are destinations putting in place to keep travellers safe? 

In search for answers, Baxter Media presented #TravelWebcastWeek, a series of free webcasts that ran from June 23 – 25, exploring the future of travel and tourism in a post-COVID-19 world. An impressive roster of experts from around the industry came together to discuss the topics, trends, and issues that matter most to Canadian travel agents and industry professionals right now.

#TravelWebcastWeek kicked-off with Baxter Media’s Executive Editor, Bob Mowat in conversation with Minister Bartlett, followed by a panel discussion with Dana Welch, Tourism Ireland + European Travel Commission, Canada Chapter; Susan Webb, VoX International + Discover America Canada; and Michael Lim, Hong Kong Tourism Board + Asia Now, about where, when, and how international destinations will reopen for tourism. The session wrapped up with a case study presented by Gal Hana, Israel Ministry of Tourism.

On June 24, moderator Larry Mogelonsky spoke with Susie Grynol before launching an illuminating discussion with hotel industry leaders – Rob Housez, Chelsea Hotel, Toronto; Eric Barber, Realstar Hospitality; and Jonathan Lund, InterContinental Hotels Group – about the hotel industry. The session closed with a case study from Small Luxury Hotels.

Day three of #TravelWebcastWeek, featured an interview with Charlotte Bell before heading into a panel all about a new perspective on packaging and selling Canada with Tamara Mallin of Rocky Mountaineer, Darcie Guarderas of Anderson Vacations, and Susan Bowman of Transat Distribution Canada. Harry Patel of Motor Home Travel then presented a case study on how his products can help agents.


Discover the latest virtual travel industry events happening across Canada.

Recent Webinars

A Taste of Ireland from Home 

Sandra Moffatt, Trade and Digital Marketing Executive for Tourism Ireland guides participants through a tasty trip around the Emerald Isle, with top tips from a celebrity chef, cocktail ideas for the perfect night in, and some traditional dishes that you can try for yourself at home. Plus: your shot at winning a copy of Kevin Dundon’s Modern Irish Food cookbook!