Tourism New Zealand is making it easier than ever for travel advisors to inspire clients to choose New Zealand for their next vacation when the time is right.
The 100% Pure New Zealand Marketing Hub is a new platform that launched on Oct. 26, devised to provide professionally designed and customizable marketing tools that empower travel advisors to convert on sales opportunities.
The platform includes an extensive library of free marketing assets, including videos, emails, social posts, web banners, print and digital advertisements, sales flyers, images, articles, and presentation decks. Advisors will be able to customize many of the assets with their own sales message, promotional package offer, contact information, and logo.
The Hub also features general 100% Pure New Zealand brand materials, specific marketing campaigns, as well as themed travel experiences: Luxury, Food & Wine, Wildlife, Adventure, Māori Culture, Great Outdoors, Romance & Relaxation, Family/Multi-Gen Travel, and Self-Drive/RV Vacations.
“According to our own audience insights, 60% of North American travellers already interested in vacationing in New Zealand want to take a trip within six months of the border opening,” says Michelle Rosenberg, Tourism New Zealand’s Senior Manager Trade Partnerships, North America. “Close to 90% say they want to come within 12 months. With this self-service marketing hub, our valued travel partners are now armed with tools to more meaningfully engage with their customers, elevate their marketing efforts, and eventually convert on this pent-up demand.”