Travellers will want to add Quebec’s recently released Born To Let Go show to their “must-watch” list as the streaming series is dedicated to uncovering the province’s travel marvels. The series is available Available on demand, Born To Let Go is a collaboration between all of Québec’s tourism regions and sector organizations, and highlights the province’s local businesses and creative talents.
Québec singer-songwriter, Charlotte Cardin takes care of the theme song with her stunning rendition of Daniel Bélanger’s “Fous n’importe où,” a true Francophone escape anthem and vacation soundtrack classic for thousands of Québecers.
(Photo courtesy of TQ/G. Leroye
(Photo courtesy of TQ/G. Leroye)
The first few episodes of Born To Let Go were released recently on the QuébecOriginal YouTube channel and four new episodes are now available.
“Québec isn’t just a destination, it’s an invitation to let go and reconnect with what really matters. We all get that call, but too often we ignore it,” explains Martin Soucy, CEO of the Alliance de l’industrie touristique du Québec (Alliance).
“When you visit Québec, letting go becomes instinctive again because we have everything you need to make it happen. We go off the beaten path and dare to be innovative. This series truly embodies the QuébecOriginal brand.,” he said.
Born To Let Go is based on three core pillars of Québec’s tourism industry, which are true catalysts for letting go:
A spectacular territory that connects travellers with pure and raw emotions.
A creative culture that entertains and helps travellers live rich and memorable moments.
And above all, a warm welcome that provides travellers with a deep sense of well-being.
Born To Let Go doesn’t feature travel just to check destinations off a bucket list, but to share intense, transformative moments that will stay embedded in viewers’ memories. The series also considers the fact that it takes time to create a strong emotional bond with potential travellers.
“In last year’s campaign, we noticed a strong appetite for longer content formats,” explains Sébastien Viau, vice-president of sales and marketing at the Alliance. “This year, we’ve deviated from the classic formats and are presenting a series of eight episodes, ranging from three to five minutes each, which follow two pairs of travellers in Québec. A series of three episodes is also planned in the fall with the return of the Mexican actor and blogger, Alan Estrada to promote winter tourism in this market.”