Island Routes entertains travel trade — virtually:
While travel agents are stuck at home and unable to discover and explore destinations, Island Routes Caribbean Adventures is using this period of stillness to virtually engage with the travel trade. The company, which is known for its Caribbean adventure tours including sightseeing, excursions and outdoor activities, is now providing inspiration to help overcome boredom during isolation. The shareable content can also be used by agents as a tool to engage with their own clients.
Since Caribbean adventures are miles away, Island Routes Caribbean Adventures is taking the adventure to travel agents by sharing the best things to do, food, music, recipes, videos, games, activities and much more all inspired by the beauty and wanderlust that the Caribbean provides.
“We want to encourage visitors and travel advisors to dream a little, to get inspired, to get excited and to find their Route Back to Paradise with us by following us on social media especially,” says Morgan Ritch-Azan, trade marketing manager for Island Routes Caribbean Adventures. “Further to this, with travel at a standstill right now it’s extremely difficult for travel advisors to do business but it’s also an excellent opportunity to use social media and email marketing to keep clients engaged and thinking about travelling to the Caribbean when this crisis is over. All of the content we are putting out is absolutely free to be used on by our travel advisor partners to promote travel and adventure in the Caribbean and to continuously engage with clients during this time.”
Travel agents are encouraged to use the material across their social media channels as a means of staying connected with their clients during this time. Just use the hashtag #RouteBackToParadise & tag @islandroutes.
Route Back to Paradise features adventure-inspired colouring pages, recipes like how to make Jamaican Jerk seasoning and Saltfish fritters, and much more.
