Air Canada is partnering with Montreal-based Chef Jérôme Ferrer, who will design meals for the airline’s Premium Economy and Economy Class customers on all flights departing Canada for Europe and Asia, as well as Australia and South America once these flights resume.
Chef Ferrer will join celebrated Canadian Chefs David Hawksworth, Antonio Park and Vikram Vij, whose meals will be offered once more on Air Canada flights beginning later this month as the airline begins to restore its onboard service program.
Andrew Yiu, vice-president – product at Air Canada, said: “It is an honour for us to partner with the internationally renowned and talented Chef Jérôme Ferrer.”
And Yiu continued: “Chef Ferrer is known for his sustainable, imaginative, global yet Canadian approach to food, and he becomes the fourth member of Air Canada’s panel of distinguished Canadian culinary talent. We look forward to presenting his unique, innovative creations to customers travelling in Premium Economy and Economy Class on our international flights departing Canada. We are the first North American airline to partner with a celebrated chef to curate complimentary meals in Economy Class, affirming our ongoing commitment to customer service excellence and continuous investment in all of our products and services.”
Chef Ferrer said: “This is a very exciting moment for me. As an international chef, it’s a great privilege to become a culinary ambassador and share my cuisine with Air Canada’s customers, but also to be part of their journey. I can’t wait to share my savoir-faire, my creativity and transport you on my culinary odyssey. Who knows, we may have the opportunity to meet onboard somewhere around the world on Air Canada’s wings.”
As one of its initial responses to COVID-19, Air Canada suspended most of its onboard service in March.
Beginning late July, Air Canada will resume an enhanced meal service planned by its panel of celebrated Canadian chefs in Signature Class. For the first time, chef-designed meals by Chef Park will also be introduced in Business Class – North America:
Limited inflight food options in Economy Class onboard North American flights greater than two hours will be re-introduced on a pre-order basis.
All meals onboard Air Canada’s flights will be presented in a custom paper box in accordance with current service protocols streamlining interactions.
Air Canada is working closely with suppliers to ensure the most environmentally friendly packaging is used whenever possible.
Customers will also be offered an expanded selection of alcoholic or non-alcoholic drinks adapted by cabin and route.
Menu details for all cabins and flights will be made available at aircanada.com later in July and via the Air Canada App early August.